“Saya rasa ini cocok dengan new brand BNI yang lebih fresh, lebih milenial, dan lebih digital, dan memang kalau sekarang karena masyarakat tidak menggunakan perbankan teller mungkin lebih banyak self service, lebih banyak interaksi dengan digitalnya,” ucapnya.
Adapun, outlet thematic hadir dengan wajah baru dan berkarakter. Dengan konsep digital, layanan banking cafe tersebut dapat mendukung kelancaran aktivitas nasabah setempat.
Di sisi lain, outlet thematic ini juga mewujudkan program pemerintah dalam menggerakkan transaksi digital.
Dengan kehadiran BNI Banking Cafe, nasabah dapat memanfaatkan layanan digital melalui e-channel yang dimiliki perusahaan.
Tidak hanya itu, nantinya BNI juga akan membuat banking cafe mobile dengan sasaran area perumahan dan event tertentu untuk memberikan edukasi, pembukaan rekening, hingga merasakan customer experience. (*)
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